Check the website for high quality content. The information must be presented in simple, concise and practical language, with special attention to good grammar and correct spelling. Make sure the navigation is simple.
The brand, look, and usability of your website will reflect your business, so make sure you have good design and powerful features.
Service and response
It is a good thing to provide a way for customers to contact you by phone, email, or through a contact form. When a customer contacts you, there is an appropriate process for responding to inquiries. Make sure orders are completed correctly and on time to minimize inconvenience to customers.
Here are the sources of website visitors and how to make the most of information about each traffic channel:
Direct Visitors – These people enter your domain name and visit your website directly. Three main strategies are often used to increase traffic from direct visitors:
Unforgettable domain names – choosing the right domain name to represent your online business can have a significant impact on visitor traffic. Existing businesses should generally try to use an established name as a domain name. For example, Joe’s Beach Pails should get a domain name such as joesbeachpails.ca or joesbeachpails.com. In this way, Joe can take advantage of the brand advantage that his company has acquired. People familiar with the real Joe’s Beach Pails company will easily remember the domain name, making the website positioning more intuitive.
Offline advertising and promotional business cards with domain names, postcards, traditional direct mail, newspaper ads, flyers, gifts and brochures are all great ways to promote your website. A good marketing campaign uses a combination of offline advertising techniques to drive potential customers to your website, where you can display more detailed sales information and encourage visitors to contact or buy.
Viral Marketing – The premise of viral marketing is that nothing is more valuable than a friend’s recommendation. On the internet, it is quick and easy to introduce someone to a great website, company or product. Like a virus, a good idea can spread at an unparalleled speed, move from person to person, and continuously increase the visibility of your website. By turning your customers into sales agents, your company can implement viral marketing as an effective and low-cost promotional tool.
Find your visitors through search engines – most people find websites using search engines or directories, so it’s important to properly list your website and visit it for users.
Search Engine Services: Since website listing can sometimes be a complicated process, you may find it easier to hire a company that specializes in search engine submission and website optimization. When doing this, it’s best to check the company’s results, follow-up services, customer service, and track records.
Paid Ads – All major search engines and directories offer different ad options for every budget and type of marketing activity. Here’s an overview of some of the options available:
Buy a higher ranking – if you buy a search term, the search engine will rank your business higher. For example, the term “fishing” can be purchased from B’s Fishing Store. When a visitor searches for the term “phishing”, B.’s list appears at the top of the list, but is identified as a paid list.
Pay Per Click Ads – Some search engines and websites offer ad options where you only pay for the actual number of clicks on the website. For example, if a visitor searches for the term “phishing”, an ad and a link to B’s Fishing Store website will be displayed. If the visitor actually clicks on it, B.’s fish shop will be charged.
Slogan Ads – Many websites offer slogan ads. You can negotiate different transactions and models. Banner ads can be set to display based on the demographic or behavioral characteristics of the visitor (for example, different recently visited sites) that are tracked by the visitor’s browser cookie. Slogan ads are usually designed in multiple versions and then tested online to see which ones are the most effective.
Linked Visitors – The essence of the Internet is to connect people with other people and businesses, and encourage cross-linking and cross-integration. A website rich in content will be a more valued link than a business website that simply promotes its own product. There are various opportunities to explore.
Free links – Sources of potential free links include:
Clubs, organizations, and business affiliations to which you belong
Partners, suppliers, resellers, distributors, wholesalers, retailers
Niche business directories, government directories or non-profit organization sites
Paid links – Some of the same sources as above, plus:
Industry magazines, directories, news sites
Local government or business associations
Resource websites, online malls, search terms, retail directories
Banner / display advertising – This is available on a vast range of websites from search engines to portals to industry-specific websites. When planning a banner advertising campaign, you need a significant budget in order to sustain the ad strategy. One benefit of banner advertising is that the creative aspect can be tested while the campaign is still running and extensive data can be collected to measure the success of the campaign. The results can be used to adjust the design or the placement of the ads throughout the campaign.
Improving visibility is known as search engine optimization, and you can do this as you create your content.
While each search engine uses its own algorithm for ranking, they each examine headings and descriptions. It is therefore wise to focus your energy in these areas.
Tips to improve ranking
Use reader-friendly words about industry terms
Write descriptions that attract readers and that represent your website
Link to reputable, complementary businesses and have them link to your website
Incorporate keywords, but remember that keyword flooding can lower your ranking
Submit your website to topic-specific and audience-specific directories
Limit your use of images and graphs; consider supplementing with plain text links
Promote your website and give readers a reason to visit it
Once your website’s ranking has improved, keep it that way by reviewing these steps on a regular basis and making changes to your site when needed.
Thank you for reading