You want to drive visitors to your financial website. This is understandable. Who would not want that? After all, if there is no traffic, you will not be able to get a grip on your website or blog. The truth is, accessing your website is easy. In a day or so you will get a lot of traffic.
Would you rather have 100 people visit your website looking for quality financial information, or 5,000 ordinary geeks who don’t know the stock symbol in the hieroglyph? You may have selected 100 relevant visitors.
Maybe you can brag to your friends that your website has attracted 5,000 visitors. Bragging rights don’t lead to a long-term financial website, however, and people often revisit the website. This is a real test of how many people return to a successful financial website (or any other website)! How many people have signed up for your newsletter? The real “litmus test paper” is how many people buy products or services from you?
How to get relevant traffic
Before you bleed your fingers and write a lot of useless articles or blog posts on your blog, take a step back and ask what you are trying to achieve. What is the purpose of your website? You should not proceed without preparing this basic information. Otherwise, you’re shooting in the dark, randomly picking themes, and these themes won’t have much of an effect on the traffic generated, let alone the targeted traffic.
Ask yourself who you want to visit after you’ve mastered the goals of the website. You read information about expressions such as customer avatars or target audiences. Either way, this is one way of determining a website’s demographic information.
You can obtain this information by checking who entered your competition. Find a competitor’s Twitter profile and visit the Twitter feed. Find out who follows the company or website. These people are part of your target audience. You can perform the same exercise on any social media platform.
Don’t care too much about demographic information. You can refine the process later. Get a preliminary insight into who you think is the best audience for your website.
Is there too much competition in the financial world?
There are thousands of financial websites and blogs. In a year there will be thousands of people. You wonder whether it is worthwhile to keep maintaining a financially related website.
This is good news. Just because there are thousands of websites devoted to financial topics most of them are spam. These sites contain promotional information or contain spam content that may scare visitors away. If you can go beyond this trash can and provide readers with what they want, then you will open the floodgates to attract not only traffic but beautiful target traffic as well. This is the kind of traffic bloggers dream of, but most can’t reach it.
Create massive financial content
To keep yourself away from digital improvisation, you need to create content that will amaze your readers. That is essential. Otherwise, your financial site will be completely lost in the virtual abyss, just like the rest!
Today’s main question is how can you create great content? Can’t just be right. It must be great. Now there is some bad news: when you first started, it was not very good. Let’s be honest; most people are not good content writers or creators. Like everything else, it takes practice.
One way to speed up content creation is to imitate the behavior of top bloggers. This does not mean that you should literally copy them. You want to understand the tone and style of their website and adapt it to your own style.
What about keywords and SEO?
Blogger is completely unfamiliar with keyword keywords and SEO. Keywords appropriately indicate which keywords your target market will use to find the information you need. SEO is a bit tricky for beginners. It is short for Search Engine Optimization. These techniques should help search engines figure out what your content is about.
The main problem with these two concepts is that they are constantly changing. The owner of the search engine world (Google) will change these rules, as will other less important search engines. Two years ago, the effective method of your website could make the search engine Neverland.
A basic concept that has withstood every change in search engines is high quality content. In other words, don’t worry too much about keywords or SEO. Just write from the heart and be consistent. Write down what you think is valuable to your readers. That is it!
Another common strategy is to persuade other bloggers in the financial world to post on your blog or website. It is best to choose people who will increase the participating competitors.
If you don’t have time for content creation but still want to generate quality traffic to your website, consider outsourcing the task. You may have to go through a few outsourcers to find ones who will do a great job for you. But, once you find them, as long as you are willing to keep them happy ($$$), you won’t have to keep looking for them.
On this note, don’t skimp out on price when looking for a quality writer. They are qualified for a reason. If you bottom fish, you will constantly be looking for new writers. When you find a good writer and pay him or her a lousy rate, it won’t take long for him or her to find another client who pays better.
It’s worth it to pay up for your writers. When you give them what they deserve, and you are fair to them, you have them for life. You will get a return on that investment by growing the right kind of audience for your financial blog.