Before buying website traffic, consider some important factors. Most people think that buying traffic for a website or blog is a shortcut to getting a lot of target traffic. Hence, this method has become very popular now and now.
Today, you can buy traffic in more ways than through PPC ads on Google, Bing, and Facebook. These providers provide traffic based on the age, country and category of the visitor. Let’s take a look at some tips you may need to consider.
1. Control is feasible
First of all, make sure you understand that buying traffic is the ideal way to drive targeted traffic to your website. If you can’t get targeted traffic, don’t invest in this strategy. For example, if you are doing business with B2C products, you may not want to buy B2B business traffic. Therefore, you need to discover the feasibility and measure of buying traffic.
2. Targeted traffic and non-target traffic
Depending on your demographics and requirements, you can choose from many data plans. Targeted traffic refers to visitors who may be interested in your products or services.
On the other hand, non-targeted traffic refers to visitors who are not interested in your overall business. In other words, they most likely will not become your customers.
Make sure to buy targeted traffic based on demographics only. If your market is in Texas, don’t buy traffic from China.
3. Types of ad formats
Make sure you understand the ad format you are going to get. For example, it can contain images, text, pop-up windows, fixed ads, or rotating ads. Most companies like to place hidden or pop-up ads on websites that provide URLs.
Just like PPC or Google AdWords, but due to the competitive PPC or PPV pricing model, the price is cheaper.
4. Minimum or maximum limit
Most providers cannot guarantee traffic. Even if you get a guarantee from the provider, it is very likely that the traffic will not be the target. Most plans start with 1,000 visits in a given time period and then go up to 100,000 visits.
For example, you can buy 1000 visits for $ 5, and these visits can be delivered within 24 hours. However, there is no guarantee that the visitor will be a unique or real person. Make sure you know the minimum and maximum limits before placing an order.
5. Sales and conversion
There is no guarantee that the traffic will get a good conversion rate. Buying from a fraudulent provider will result in fraudulent clicks or fake visitors. Therefore, you will not get any sales. Remember that bought traffic does not convert to sales.
Long story short, consider all of these tips before you proceed with buying website traffic to make your website popular and attract potential customers. A thorough search of the provider is key to making the right decision.