When creating a blog, new website or online business, the content you create is one of the most important aspects. Ultimately, however, promoting your content and attracting website traffic are the most critical factors in converting visitors into customers.
Today there are over a billion active websites on the Internet, competition is fierce and it is basically a digital game. It means that the more visitors you get, the better your chances of survival and development online are.
To compete in this field, you need to create better content, deliver more value than your competitors, and ultimately make sure your audience finds your content by developing a clear marketing strategy. If you’re just focusing on great content, you’re not going anywhere.
However, it takes a lot of budget every month to get traffic to a particular site, which is not affordable for everyone. Fortunately, people can use various methods for free to increase awareness, increase backlinks and attract more visitors.
But most people say this is impossible. In addition, few people have the correct answer to this impossible test.
I asked 12 different internet entrepreneurs from the YEC community how to get more traffic without a budget. These are some of their tips.
1. Build your social media game.
In recent years, social media has played a central role in branding and marketing. Moreover, if you spend a lot of time on the internet, you will find that big companies have accepted it, small and medium businesses have accepted it and entrepreneurs have accepted it too.
You must take full advantage of the reach of social media. Facebook, Twitter, Instagram, Google+ are some of the social media channels you should really follow. They provide a platform to communicate with your customers, share the latest content with them and attract more visitors without a budget.
How to Promote Website Content on Social Media.
Make sure your follow button is visible somewhere on your website. This also makes it easier for people to track your business. This is a great way to keep in touch with customers and understand their behaviors and needs.
Creating high-quality, personalized images ensures frequent releases and consistency. In addition, ask your customers to share content to expand coverage. This feature can be improved by adding a share button. You can create a chain reaction by sharing your content online, and it can be used to initiate a natural movement that can even spread.
Follow the seventh rule.
This rule has been adopted by many companies for quite some time and even though it sounds clichéd, the rule still applies. The rule states that one seventh of the positions must be promoted. The rest of the six posts should focus on valuable content and aim to introduce your niche to the public.
Ask customers for their opinion.
As it turns out, most people like to talk about themselves whether they like it or not. You can take advantage of this by letting the public voice their opinion about the product, which will benefit you. You should try to make the question engaging and interesting. This allows you to determine the needs and preferences of the market. This will help you customize your content to provide solutions that meet these needs.
Say “No” to joint release status.
Using synchronization and timed publishing software can cause the audience to lose interest in your content because they believe the content is authentic. This is because your customers differ from platform to platform and you should not use universal content to attract all customers. In the long run, customers can let you down if they find out you’re not real.
2. Respond to comments.
Interaction with customers and website readers is important, but most companies often ignore this. This is because the lack of interaction between customers and the business causes customers to ignore blog posts and most social media updates. Responding to comments will lead to more people posting to your blog, increasing your blog or website as a trusted and authoritative source of valuable content.
Create a blog.
According to a HubSpot survey, 60% of businesses with blogs have brought in more customers than businesses without blogs. Blogs allow your customers to see aspects of your business and interact with you at a staff level. Due to the large number of index pages, this also helps to improve your ranking in search engines.
Read more about search engine optimization to improve the ranking of your website in search engines. This is because most people use search engines all over your post. This because when people are searching for something online they usually type in the keywords. Tools like Google Keyword Planner or Long tail Pro maybe used to help you use keywords appropriately. However Google will flag your site as spammy if you use too much keywords within your content.
Always update your content because sites with fresh content always to rank higher compared to sites with older posts.
Earn quality links by having your website’s URL on other credible sites. This will make search engines identify your site as an authoritative site. This will lead to your site getting bumped up and appearing higher on the search engines results. To get these links you should provide great contents as well as freebies and also asking for link back from people who have used your product.
5. Have a Quality Website.
Nowadays you can get a professionally looking website without spending a fortune which was not possible in the past. Squarespace and WordPress provide amazing templates and themes that can be used to make your site compete with professionally designed custom websites.
An informative ‘about page’ is essential so as to guide anyone who stumbles upon your page. This will boost chances of conversion.
The use of testimonials may also increase trust among users who are new to your website. Make sure your site is easy to navigate through since users are usually turned off by a site that has a difficult interface.
As you continue to search for ways to increase traffic without a budget make sure to use the above information consistently, you may learn some more as you move along. The above tips can be used as a reference point when formulating your strategy. Remember to update your content consistently and soon you will be an expert.