You have a website; how do you attract new customers?
In last week’s article, we talked about setting up tools to evaluate your website traffic in response to your online marketing efforts. Now is the time to develop an online marketing plan.
There are two main categories of your online marketing: paid and organic search
Paid website traffic
This term refers to all situations where ads are bought to buy “coverage” and / or paid to promote a social media post.
There are many different ways to get the public’s attention as this has become a huge industry. Google, Facebook, Twitter, Pinterest, and everything else are worth it for the paid portion.
This is an important part of any marketing strategy, unless you want to get to know this fast-paced industry and essentially become an expert in the field, don’t try what you’re doing. Otherwise, you will spend a lot of time, money and energy without guaranteeing the results.
Instead, hire an online marketing expert for help.
Organic website traffic
Random traffic means that visitors can find your website in a variety of ways that can find you without paying for it.
There are several ways to attract audiences organically. Before starting any of the following strategies, it is important to first determine who your target market is, what your brand positioning should be, and also understand your competitive advantage.
Once these important scheduling strategies have been developed, the following measures can be implemented to drive qualified traffic to your website. Here are three online strategies:
1. Content marketing
Content marketing strategically creates website content that can attract your ideal target market so they can understand, like and trust you more, and eventually turn into paying customers. Essentially, you want to establish your authority, entertain and educate users.
In addition to creating compelling content, you also want to make sure that the content sends the correct ranking signals to Google by ensuring that the content is valuable and unique to visitors. Content marketing is everywhere. Nobody wants to say the same thing in different voices and read the same article for the 100th time.
If the content is great, it will be linked to by other websites. These links are an important part of how Google rates the ranking of your website. Therefore, great content can not only attract traffic, but also send a positive message to Google that your website deserves a position for the content you are targeting.
Content marketing has become a fast-growing part of SEO and it’s now more difficult than ever to be the voice expressed in your industry, so make sure your content is valuable. The value of a good item is higher than the value of 1,000 bad items.
2. Local business information
The list of local businesses is easy to find, you can add them yourself through these local SEO tools listed here otherwise your SEO marketers can help too. Some are paid, but most are free.
This is desirable with any DIY method of SEO because it is a simple process and many SEO agencies charge a monthly fee for simply running the software.
3. Social media marketing
This seems like the easiest way to drive traffic to your website, and it is also the most wrong way. Many business owners don’t realize that the purpose of using social media for business marketing is to drive traffic back to their website. This disconnection usually takes a lot of time and energy.
Social media management without SEO strategy is just a PR campaign. All links to social platforms are so-called “nofollow” links, so even if the link is nofollow, it cannot be included in your ranking without proper strategy.
When you pay for a social media marketing expert, you get the expertise to make your social media efforts work. Simply publishing a lot of things will not work. Hashtag spam is a sure sign that you are hiring someone who doesn’t know how social media marketing or even hashtags work.
Social media is a way of connecting with your audience, and Google observes the traffic sent by disconnected services. Attracting the right people can help your audience grow faster, but your content must be unique and enjoyable to make an impact.
Do you feel overwhelmed by the amount of work it takes to promote your business? Find an online marketing agency that can work with you and your expertise so that you can consult your opinion and industry knowledge when creating content as company-delivered content.